Demographic audiences and reach and frequency comparable to other media.
Eyes On Ratings based on the number of persons likely-to-see an ad as they pass a display.
All ratings reported at a board-by-board level.
Ratings available in all 200+ DMA's with plants audited by the TAB.
Ratings based on both vehicular and pedestrian audiences.
Integration of Out of Home in agency multimedia planning systems.
Education/Training Program
An education/training program for out of home buyers and sellers is currently in development. Information about the program will be available later this year.
