 | Module 1: Seeing is Believing
This introductory course is designed to introduce the user to EYES ON. It will focus on the origins of Eyes On, what EYES ON measures and what EYES ON reports. |
| Module 2: EYES ON Basic
This module expands on module one to provide the user with a more in depth understanding of how many people actually see an ad, who they are, how often they are exposed, where the audience delivery came from and how much the audience delivery costs per thousand impressions. It focuses on the following basic Eyes On concepts:
-EYES ON IMPRESSIONS AND DEMOGRAPHICS
-MARKET DEFINITIONS AND GEOGRAPHIES
-EYES ON RATINGS POINTS
-EYES ON REACH AND FREQUENCY
-EYES ON CPMs AND CPPs |
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