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Seeing Is Believing
by Erwin Ephron
TAB Eyes On Out of Home Media Measurement: Building a New OOH Currency Through Dialogue
by Joseph C. Philport
VIDEO
To view selected presentation video's from 2008 TAB Conference & Marketing Expo, Boca Raton, Florida, including Mediaweek Roundtable, Interactive Panel etc., please click here.
PRESENTATION SLIDES
To view selected presentation slides and audio from the EYES ON Workshops at the 2008 TAB Out of Home Media Conference & Marketing Expo, Boca Raton, Florida. Please click here.
Historical Press and Facts
Media Week April 2008
Eyes On Ratings - Providing Outdoor With a Seat at the (Media Planning) Table
All Eyes On Billboards: New Measurement Standard Aims to Deliver More Accurate Outdoor Ratings
Outdoor Industry Announces "Biggest Advance in Media Measurement" in Past 20 Years
US Audience Measurement Initiatives
Wachovia Report
NY Times Article
More Than Just a Survey
Leaders Summit III Report
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