Historical Press and Facts
Review the November 12th OAAA/TAB Webinar V-
Unleashing the Power of EYES ON Reach and Frequency
View Video
June 3, 2009 -
At last, who actually sees billboards.
Media Life -
click here
June 2, 2009 -
TAB Releases First EYES ON Ratings.
MR Web -
click here
June 1, 2009 -
TAB Bow New EYES ON Ratings.
Media Daily News -
click here
June 1, 2009 -
TAB Releases First Outdoor Ratings.
Mediaweek -
click here
To view a recording of the May 27, 2009
EYES ON Exploration Webinar
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To view a recording of the March 26th
EYES ON Research Webinar
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To view a recording of the February 12th
EYES ON Webinar
View Video
December 17, 2008 -
3 Minute Ad Age.
Dramatic Transition for Out of Home Industry
View Video
Media Week April 2008
Eyes On Ratings - Providing Outdoor With a Seat at the (Media Planning) Table
All Eyes On Billboards: New Measurement Standard Aims to Deliver More Accurate Outdoor Ratings
Outdoor Industry Announces "Biggest Advance in Media Measurement" in Past 20 Years
US Audience Measurement Initiatives
Wachovia Report
NY Times Article
More Than Just a Survey
Leaders Summit III Report
Brochure
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EYES ON University
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