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Historical Press and Facts
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The Great Outdoors: Rethinking the value of a ‘traditional’ medium,
thanks to new metrics- Brandweek, Adweek, Mediaweek- November 2, 2009  |
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To listen to a radio interview with Joe Philport on
the Advertising Show -
click here.
The link takes you to TheAdvertisingShow.com
homepage. The link to the interview is under “Related Documents”
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June 3, 2009 - At last, who actually sees billboards. Media Life - click here |
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June 2, 2009 - TAB Releases First EYES ON Ratings. MR Web - click here |
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June 1, 2009 - TAB Bow New EYES ON Ratings. Media Daily News - click here |
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June 1, 2009 - TAB Releases First Outdoor Ratings. Mediaweek - click here |
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To view a recording of the May 27, 2009 EYES ON Exploration Webinar
 View Video |
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To view a recording of the March 26th EYES ON Research Webinar
View Video |
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To view a recording of the February 12th EYES ON Webinar
View Video |
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December 17, 2008 - 3 Minute Ad Age. Dramatic Transition for Out of Home Industry
View Video |
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Media Week April 2008
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Eyes On Ratings - Providing Outdoor With a Seat at the (Media Planning) Table
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All Eyes On Billboards: New Measurement Standard Aims to Deliver More Accurate Outdoor Ratings
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Outdoor Industry Announces "Biggest Advance in Media Measurement" in Past 20 Years
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US Audience Measurement Initiatives
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Wachovia Report
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NY Times Article
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More Than Just a Survey
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Leaders Summit III Report
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Brochure
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